At the moment, most of China's melon production areas are in the off-season, but those in Hainan are still in full swing. There are different varieties on the market and the demand is huge. "This year, our production season started about half a month earlier than last year. This is because this year's Chinese New Year arrives earlier, so we started early to get sufficient supply. We started harvesting from November and will finish in December, “Mr. Zhang Deqing from Ledong, Hainan explained. 
According to Mr. Zhang Deqing, this year's conditions have been very good. "This year's quality is slightly higher than the last. The longer sunlight hours have contributed to good sugar content. Production is on par with last year and the planted area remains stable. In addition, we can now supply through to the end of March. Our main sales channels are wholesalers and supermarkets, and we currently don’t sell online so as to ensure quality. Our products are mainly shipped to first-tier cities such as Shanghai, Guangzhou, and Beijing." 
“We focus on high-end premium melons. Our farmgate prices are in general 3.5 to 5 yuan per half a kilo, while retail prices are generally 9.9 to 14.99 yuan, depending on the variety. These prices are higher than last year as we gave up varieties with large volumes but low prices." 
“We have our own farm in the Hainan International Free Trade Zone, covering nearly 300 mu. We are now exploring the European market and hope to diversify the offerings on the winter and spring melon market in Europe and bring high-quality melons to European consumers.”
More information:
Contact: Zhang Deqing
Company: Hainan Lefeng Ecological Development Co., Ltd.
Phone: (+86) 13266586892
Email: [email protected]