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US (NY): Vertical Farm Square Roots signs deal with Whole Foods

Square Roots will now be delivering to Whole Foods markets across New York.

According to Square Roots, their expansion into Whole Foods has an impact way beyond the grocery aisle. "National grocers who act locally have the opportunity to promote change in our food systems. For instance, when Whole Foods works with Square Roots, they’re not only bringing more local produce to New Yorkers, they’re also directly supporting a new generation of local farmers. The Square Roots Next-Gen Farmer Training Program is at the heart of our business. It creates opportunities for young people to become farmers and future leaders in sustainable, urban food communities—and trains them how to grow delicious food."

Initially, Square Roots will have chives and mint available at Whole Foods’ Gowanus and Williamsburg stores. They will be popping up at both locations to better get to know Whole Foods shoppers, talk to people about what they love to cook, and introduce people to herbs they may have never used before.

For more information:
Square Roots
www.squarerootsgrow.com

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