Director of Agriculture Affairs Department at the Ministry of Municipality and Environment of Qatar, Yusuf Khalid Al Khulaifi, has said that Mahaseel for Marketing and Agricultural Services, a subsidiary of Hassad Food Company, aims to provide better prices to farmers in the country and it serves as the largest platform to market local agricultural produce.
Al Khulaifi said that the company was established following the demand of local farmers which assumed importance with growing production of local vegetables.
“Mahaseel aims at providing suitable prices to the farmers for their hard work and investments,” said Al Khulaifi adding that the company will buy local agricultural produce from farmers for marketing. He said that small and medium farmers will be major beneficiaries of the company.
“Mahaseel will run parallel to other marketing platforms like seasonal vegetables’ markets; Premium Qatar Farms Program; and Qatar Farms Program giving more options to farmers to choose which one is best for them,” said Al Khulaifi.
He said that the company will play a bigger role compared to other marketing platforms encouraging farmers to improve the quality of their produce and increase the production. Mahaseel will open a number of new outlets to receive vegetables from local farmers.
Mahaseel products are currently available at the local market. The company has supplied a large quantity of local vegetables including tomatoes, cucumbers, eggplants, zucchini among many more in the market during the first week (from June 5 to 10) of its operation. The company has set up a center in the Central Market to collect the produce of Qatari farms.
Read more at: The Peninsula (Sanaullah Ataullah)