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Guilhem Flammen, Hoogsteder:

Tomato: "The quality is excellent, despite a too low demand"



This month of May was complicated in terms of weather: "We were below normal seasonal temperatures in many parts of Europe, which slowed down the consumption of tomatoes. And on the other hand, the good sunshine rate we had in April has favoured the production that is currently in full swing. The combination of these two factors has caused an imbalance in the market between abundant supply and weak demand. So we found ourselves in a completely saturated market with excessively low prices," says Guilhem Flammen, sales manager at Hoogsteder in France.

A good quality
"Fortunately, despite this lack of demand and a slightly weaker market, we have maintained a good sales momentum. On the one hand because prices have stimulated demand, but also because the quality of our Red Egg elongated tomatoes, stuffing tomatoes and the famous round and Caprice grapes is currently very good: the fruits are very red, very fleshy with a very good hold and a very green stalk. We also have good production management, with appropriate stock rotation, which allows the quality of our products, recognized on the market, to remain intact.

A situation on the way to improvement?
Guilhem points out that it is quite rare for a tomato crisis to occur so early in the year. However, he remains optimistic for June: "The weather conditions in France have started to improve this week, which has boosted demand a little. As a result, prices for all varieties are rising. We hope to have a significant improvement in the weather in June, which would lead to a rapid increase in consumption. At the same time, it is possible that the poor weather conditions in May may have slowed down the amount of volumes available in Europe in June. This is a bit like the "yoyo" effect of production. So if this scenario is confirmed, it will lead to a rise in prices, which are currently not viable for producers.

For more information:

Guilhem Flammen
Hoogsteder BV
Phone: +31 10 266 18 05
g.flammen@thegreenery.com
www.thegreenery.com/fr