Semillas Fitó, S.A. and Mastronardi Produce have entered a long term partnership for the production and exclusive distribution of Monterosa tomatoes in North America.
The strategic partnership is key to Fito’s international brand sales strategy, and will bring their proprietary Monterosa tomatoes to North American consumers.
Since its commercial launch two years ago, Monterosa, a cross between a pear tomato from Spain and a Costoluto Genovese from Italy, is obtaining excellent results both in the national market (distributed through Gavà Group company) and in Europe (distributed through BelOrta in Belgium, Savéol in France and Cedior in Italy) Fito told.
The Monterosa tomato is characterized by its intense pink color, a sweet taste with soft meat and fine skin that consumers worldwide will now enjoy.
Mastronardi will be holding the first Monterosa tasting at PMA Fresh Summit next week at booth 533.
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