Over the next few weeks, COOP will have a new product on its shelf: two herbs in Mijn Keukentuintje. The packaging is decorated in a characteristic wooden look, including a water tray for a longer shelf life.
The country lifestyle campaign by growers union Fossa Eugenia is mainly active online. "The addition of these types of concepts are a good spin off for the shop floor," believes the union.
Mijn Keukentuintje is the country's largest online platform in the area of fresh and vegetable gardening.
The concept is drawing attention through social media by means of a competition.
For more information;
Fossa Eugenia
Sjoerd Jochems
0031 (0) 6-10009373
www.facebook.com/mijnkeukentuintje