Photo: RijnPlant. The "Picasso" concept
Commercially speaking, Easter is one of the peak periods in the ornamental trade. When talking about Easter, many will think of crocuses, daffodils and tulips, but customer also seems be interested in other flowers and plants. "You have to do 'something'" says Van der Voort. "Doing nothing is not an option. You have to adjust to the needs of the customers. This certainly counts for Mother's Day and Valentine's Day, but now also for Halloween and Easter.
Picasso
Over the last few years, Rijnplant experimented with painting anthuriums. From this, the Picasso concept originated; a concept named after the master painter Pablo Picasso. "So far, it is not possible to grow yellow anthuriums. However, the possibilities for the future are not excluded."
Picture: RijnPlant
Easter Anthurium
RijnPlant breeds and grows Anthurium en Bougainvillea and supply them to garden centres, florists, D.I.Y. shops and supermarkets in the Netherlands and abroad. The Easter Anthuriums are available at the auction of FloraHolland.
"Finally, we also make arrangements in white, for people who have had more than enough of the yellow anthuriums", laughs Van der Voort.
Voor more information:
RijnPlant Handelskwekerij BVEdwin van der Voort
Bosweg 6
2671 BT Naaldwijk
The Netherlands
M: +31 (0)6 - 547 00 182
T: +31 (0)174 - 44 55 99
Email: [email protected]
www.rijnplant.com