MorePlatz has created a new niche concept consisting of a hotel combined with a horticultural experience. The project, commissioned by, among others, InnovatieNetwerk, will become a reality in South East Amsterdam.
The InnovatieNetwerk (Innovation Network) of the Dutch Ministry of Economic Affairs, along with two innovation-oriented organizations in horticulture (SIGN) and hospitality (stirr) initiated a surprising project linking two sectors: GreenNest. It is a very "green" hotel that includes a horticultural experience.
The hotel will have about two hundred rooms on 8,300 square metres; the experience will cover 10,000 square metres. The concept has been commissioned by promoters Caro Baumann and Johannes Schele of MorePlatz.
Interactive experience
The peculiarity of GreenNest's concept lies, according to Baumann and Schele, in three elements; to begin with, the use of plants and crops not just for décor, but as the very essence of the interactive experience. Visitors experience the sensory beauty of plants, but are also given the chance to interact, for example, by planting flowers or picking tea.
The products and raw materials used for the décor and furnishings come from different continents and habitats. The origin and values of Dutch horticulture are also shown and explained. Each product's economic and cultural importance within the horticultural industry are outlined, explains MorePlatz.
The experience is enhanced by moving away from the traditional hotel room. The rooms are designed as "lodges" that "float" in the hotel. Instead of following a common standard, these "lodges" are made in a way that is consistent with the surrounding habitat. The lodges, placed right under the floor of the upper layer, offer great views.
Integral building
The project will be aimed for visitors willing to enjoy the unique design and experience. From the top, at a height of about sixty metres, visitors will enjoy a magnificent view over Amsterdam and from there start their descent. The floors are thematically decorated by continents and habitats. The interactive experiences, as well as food and beverage options, will be connected to the themes.
The different habitats and continents are to form six layers with ample floor height (11.20 metres). A large centrally located atrium runs like a funnel from lobby to roof. Furthermore, the hotel will have several meeting rooms, as well as options for dining and shopping.
Location
The intended location in South East Amsterdam is on the A9, within the area intended for the Floriade. The event is not taking place there yet, but the city wants to strongly improve the area's value. The promoters believe that GreenNest can add colour and flavour to a mono-functional office area. The concept has been well received by the municipality of Amsterdam.