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The right tomato for each country

The differences in eating habits can influence how tomatoes are used in various countries. Is the tomato a very commonly used ingredient in that country’s traditional cuisine, or does it happen to be included in the current trends of cooking and healthy eating? Which kinds of tomatoes do consumers like to eat best? After all, tastes differ. With this in mind, it might not be such a good idea to base your business decisions on your own eating habits when selling your products abroad. It could be that findings from research conducted there have resulted in unexpected conclusions.

Together with DOOR Partners, Prominent vine tomatoes growers frequently visit other countries. Not just to gain more insight about the local sales market but also to better understand the eating habits there. We talk to consumers in supermarkets and analyse the products available. This helps us to make the right choices.

Sources: justeat.nl, prominent-tomatoes.nl