US: Lipman launches new round-variety tomato; Crimson Queen

As part of its ongoing commitment to growing the highest quality and most flavorful produce, Lipman – North America’s largest open field tomato grower – has unveiled its newest round-variety tomato: Crimson Queen. With increased flavor and a bright red interior, Crimson Queen tomatoes are the latest variety to emerge from Lipman’s research and development team, led by Mark Barineau, Ph.D., director of seed development and R & D.

“We know that round tomatoes typically have a reputation for durability, rather than taste – and that increased flavor is normally associated with higher-sugar-content breeds like grape, cherry and heirloom-type tomatoes,” said Barineau. “However, with the Crimson Queen, we’re changing that, by introducing a round tomato that doesn’t sacrifice flavor for function.”

In addition to the benefit of high flavor, Crimson Queen tomatoes also have higher lycopene levels – thanks to the crimson gene. This variety also has the same characteristics that make round breeds popular with food service operators and consumers: shape, durable skin and long shelf-life.

“Our growing process begins before the seeds are even planted – with research,” said Darren Micelle, chief operating officer for Lipman. “It’s because of our R & D team that we’re able to take feedback from our customers, and develop a product that meets their needs.”

For more information about Lipman, visit www.LipmanProduce.com.