Agricultural organization ASAJA Murcia thinks that the Murcia horticultural industry should relay its focus to the Middle East. “This could be a lucrative market for the regional sector," it said in a statement.
The technical department of ASAJA Murcia is aware that the sector should focus on diversity in the market. Therefore, they find that, "in addition to the European market, the market in the Middle East offers magnificent commercial prospects for our products. Therefore, we need to expand to that region."
ASAJA Murcia is poised to make an internationalization plan for Murcia produce heading to the Middle East. "This plan should ensure that fruit and vegetables from Murcia are placed in the market through an intensive promotional strategy and distribution channels in cooperation with the government. We want the consumers in the Middle East to fall in love with the great quality and safety of our products,” spokespeople say.
Source: Europapress