BrightFarms debuted its new packaging and rebrand, spotlighting the benefits of greenhouse-grown greens as the category continues to build. With a new visual identity, brighter colors, and updated product names, the grower-shipper is making it easier for shoppers to identify its pesticide-free salads on shelves. The rebrand follows a milestone year for the company, which opened three state-of-the-art greenhouse hubs in Illinois, Texas, and Georgia – expanding accessibility of its fresh, locally-grown greens to two-thirds of the U.S. population.
© Bright Farms
The new packaging and rebrand features a new visual identity, brighter colors, and updated product names.
"The greenhouse-grown category is truly flourishing, with consumers understanding and searching for them more than ever. We've seen that the greens segment alone has grown over 30 percent in the last year¹. This rebrand marks a step forward as we evolve to meet the expectations of today's consumers and retailers," said Abby Prior, CCO at Cox Farms. "What 'greenhouse-grown' meant five years ago isn't what it means today – consumers now care more than ever about freshness, value, shelf life, and about how their produce is grown. Our updated brand reflects those priorities."
The company's new packaging aims to better educate consumers on the benefits of its indoor-grown produce. It features consumer priorities like "Pesticide-Free," "Guaranteed Fresh," and "Responsible Produce," alongside the brand's tagline: Salad Done Bright, clearly communicating the benefits of greenhouse-grown salads. As part of the revamp, the company has also renamed its signature varieties: Sunny Crunch becomes Crunchy Green Leaf, and Harvest Crunch becomes Green & Red Leaf.
© Bright FarmsL-R: Abby Prior, Jessica Soare
"Our new look stays true to our core values and bold personality, while delivering a fresh, elevated experience," said Jessica Soare, vice president of marketing. "With bright colors and our greens front, center, and more visible than ever, the new look puts our freshness on display, making it easier for shoppers to see and experience the difference."
¹ Nielsen NIQ Discover Pre-Packaged Salad Category last 52W Ending 6/14/25 Total U.S.xAOC.
For more information:
BrightFarms
Tel: +1 (866) 857-8745
www.brightfarms.com