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Cultivate '25: New machines and awesome shirts

Today is the final day of Cultivate 2025 and despite the challenges the industry is dealing with, we're also happy to share positive news - it might not all be as bad as it sometimes seems, concluded Charlie Hall in his keynote speech about the state of the industry, referring to slower, but still strong growth and new growers finding their way in, and staying here. And of course, we found some great news on the trade show floor.

© Elvira Oosterbaan | HortiDaily.com

TTA-ISO showcased the CuttingEdge with a new add-on: VisionAir. They explained how this cutting singulator takes automation to the next level, but we did not really listen as we were focused on the awesome outfits. Better in real life!!

© Elvira Oosterbaan | HortiDaily.comParty like a rockstar at Pro-Mix!! We'll see if we can make a follow-up, or after-photo this morning.

© Elvira Oosterbaan | HortiDaily.comBeneficial Insectary showed the Entomatic handheld, which thanks to the tactical placement of the battery pack at the belt is remarkably light to operate

© Elvira Oosterbaan | HortiDaily.com

New in the BioSafe assortment is Biophyter, an endophytic Beauveria bassiana-based solution supporting plant performance and vitality, minimizing abiotic and biotic stressors. Biophyter provides anti-herbivory insect activity. It colonizes throughout the plant, making it widely applicable, and complementing pest control solutions.

We're doing our utmost best to capture as many photos as possible and will publish our photo report later this week, but now, it's once more trade show time!!