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NLight doubles European presence to accelerate growth

NLight, active in LED horticultural lighting, announces two additions to its senior leadership team: Joram Wijnaendts van Resandt as European Sales Manager for Poland, UK, Ukraine (Northern & Eastern Europe), and Joost van Rooij as Head of EU Operations, overseeing the Netherlands, France, and Belgium (Western Europe). With Joost and Joram on board, NLight is doubling down on its European presence.

Both bring horticultural expertise and hands-on industry experience to support NLight's mission of delivering high-performance grow light solutions that empower growers across Europe.

© Nlight

Expanding with purpose
With over 17 years of global horticulture experience, Joram has built a career at the intersection of sales, innovation, and sustainable growth. He has a proven track record driving international expansion and pioneering new lighting strategies. Joram now leads NLight's Northern European expansion across Scandinavia, Germany, Poland, Czechia, and the Northern Netherlands, working from our current office in Noordwijkerhout near Leiden.

He is passionate about forging long-term partnerships and believes in combining top-tier LED lighting with tailored installation support — offering growers a complete, worry-free solution.

"Joining NLight felt like a natural fit. The team's energy, technical depth, and grower-first mindset really stood out," says Joram. "We're not just supplying lights — we're enabling better harvests, smarter growing, and more sustainable operations."

Grounded in grower success
Joost van Rooij has dedicated his entire career to horticulture, spanning export, turnkey projects, hands-on sales, and strategic leadership roles. As Head of EU Operations, Joost focuses on practical, results-driven solutions that work in the greenhouse — not just on paper. He supports growers across the Netherlands, France, and Belgium in optimizing yield, energy efficiency, and long-term ROI with NLight's precision LED systems.

© Nlight

"Every grower is different. Our role is to listen, understand, and offer lighting strategies that deliver real results," Joost explains. "It's about smart growing — not just smart tech."

For more information:
NLight
Info@n-light.tech