House Fair 2025 concluded last week at the Innovation Center in Pijnacker, The Netherlands, marking another successful edition of this annual event. Held from June 10th to 13th, the fair welcomed over 250 participants, including over 60 companies from across Europe, Asia, and North America.
The event focused on strengthening connections among the food value chain, discussing the latest trends and showcasing concepts that offer solutions to current challenges, such as offering differentiation, guaranteeing consistent taste and quality, as well as promoting innovations. The connecting thread this year was built on quality, taste, and availability, highlighted through various showcased concepts and brands.
© Enza Zaden
One of the standout products was easyQs®, mini cucumbers known for their long shelf life, crunchiness, and visual appeal. The easyQs portfolio offers year-round availability and is a market leader in Europe. Another highlight was tribelli® peppers, a portfolio of sweet conical peppers that always guarantees taste (minimum 8º Brix), long shelf life, and higher marketability. Additionally, Taste Tomatoes by HREZ®, such as Fraser Paradise or Sunstream Heaven, were also showcased, standing out for their excellent taste, high resistance to ToBRFV, and consistent availability.
© Enza Zaden
Customers had the opportunity to connect with Enza Zaden's professionals. A dedicated tasting panel allowed attendees to experience the quality and innovation behind Enza Zaden's offerings. The Post-Harvest department was present to discuss the 'science' behind taste and shelf life, offering valuable insights to customers about product performance. The event served as a platform to foster new partnerships and reinforce existing ones, particularly with key chain players and international producers.
© Enza Zaden
House Fair is an annual event organized by Enza Zaden to connect stakeholders across the food value chain. It provides a platform for sharing expertise, promoting innovation, and building lasting relationships that drive the industry forward.
For more information:
Enza Zaden
info@enzazaden.com
www.enzazaden.com