From robots to climate resilience: More highlights from GreenTech 2025

GreenTech Amsterdam 2025 has wrapped up, and it's time for some more reflection. Click here for the full Greentech Amsterdam 2025 photo report.

While U.S. President Donald Trump stirred plenty of conversation, the real focus was on how businesses adapt to uncertainty, particularly around tariffs. Strategic expansions are on the rise with European companies moving into North America, while North American firms are now exploring European opportunities. Some Spanish businesses are even eyeing South America as a growth market.

Global delegations and climate resilience
The Middle East was in the spotlight, not due to conflict, but because of large delegations from oil-rich nations exploring agtech investment. With extreme heat posing a major challenge, countries like the UAE are searching for solutions to cultivate crops in desert climates. Similar concerns are emerging in Southern Europe and West Africa, where protected cultivation and greenhouse farming are gaining ground due to drought and climate change.

Click here for the full Greentech Amsterdam 2025 photo report.

Labor, crop protection, and sustainability
Labor shortages and crop protection remain pressing issues, even in low-wage countries. The fair showcased solutions ranging from automation to sustainable substrate alternatives like charcoal, cotton, and jute as peat replacements. LED lighting, water efficiency, and legal battles over patent rights (notably involving Osram) also drew attention.

Click here for the full Greentech Amsterdam 2025 photo report.

Robotics: progress but no breakthrough
Robots are increasingly accepted for tasks like scouting, harvesting, and pruning. While their presence is growing in greenhouses, a true game-changing robot hasn't emerged yet.

GreenTech 2025 confirmed that while innovation is strong, real-world readiness and strategic adaptability are key to navigating the sector's future.

Click here for the full Greentech Amsterdam 2025 photo report.