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Proprietary jumbo and pink blueberry varieties unveiled

Oppy has collaborated with G&M Farms to introduce two exclusive proprietary blueberry varieties: Pink Cosmo and Hunkaberry.

Left to right: Pink Cosmo, Hunkaberry

Both developed by horticulture professor Dr. Scott NeSmith of the University of Georgia and grown by G&M Farms in Fresno County, California, the brands redefine the traditional blueberry experience with their distinctive flavors, sizes and visual appeal.

"It's been a collaborative effort to develop these unique products that will differentiate the category," said Tim Crane, Oppy's category manager for blueberries. "Our marketing crew had a blast developing these brands, creating unique packs that deliver a sense of fun and intrigue to ignite trial — making them a stand-out in the berry aisle."

Pink Cosmo offers a blend of classic blueberry taste with bright floral notes, peachy sweetness, and a hint of fizz, all wrapped in a spectrum of pink hues. They will make their seasonal debut at the end of May.

Oppy says the brands redefine the traditional blueberry experience with their distinctive flavors, sizes and visual appeal.

Hunkaberry features an exceptionally large and poppable size of over 18mm, harvesting from early May through June. Boasting a firm texture and crunch, each bite is sweet with low acid.

"We couldn't be more thrilled about the opportunity to showcase two incredible items to our retail partners alongside Oppy," said Greg Willems, who owns G&M Farms. "This collaboration represents years of experimentation and a longstanding relationship between our teams."

Both boasting an 18+ brix level, Pink Cosmo is available in 4.4oz clamshells with Hunkaberry in 9.8oz packs.

Left to right: Tim Crane, Greg Willems

This announcement represents a significant advancement in Oppy's berry program, further enhancing its diverse portfolio with offerings that cater to the evolving preferences of consumers worldwide. Limited quantities are available — retailers and foodservice customers are encouraged to reach out to Oppy promptly to secure their supply.

For more information:
Kelsey Van Lissum
Oppy
Tel.: +1 (604) 461-6779
[email protected]
https://promo.oppy.com/pinkcosmo/
https://promo.oppy.com/hunkaberry/

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