Peter Geerts shows us around the greenhouse
T410184X
The new small beefsteak tomato T410184X has been introduced at the Prince segment of the Belgian Flandria segmentation. With T410184X, Syngenta offers an alternative to the older standard varieties in this segment. T410184X is a short plant type and produces 1.5 extra bunches per t.o.v. compared to the standard. Our experiments have shown it to be of early production, and it also finishes quite well. The breed has a semi-circular shape and a slight moot.
T311911
Syngenta's new T311911 on the vine cherry has been developed with a focus on adding value, something which in this segment is very important. The T311911 weights 1.5 grams more than other vine cherry varieties. Since the formation of clusters is identical, this entails a production improvement of 7-10% without compromising on taste. "There is a lot of demand for this variety worldwide," says Geerts.
Nebula
The launch of the Nebula is special. The variety comes from a breeder who specifically focused on flavour; his goal was to develop the best tasting tomato in the world. In combination with proper packaging, this could become something really unique. Nebula is already available at Marks & Spencer under the name Sweet Rosso. These tomatoes come from an English grower who cultivates exclusively for M & S. Last year, he grew a portion of his acreage under LED lights, allowing him to supply produce all year-round. Due to the success in sales, the grower plans to quadruple his production next season. In Belgium, the Nebula will start being sold by BelOrta this year under the name BelRosso. "For such a special variety, the marketing must be arranged really well," says Geerts.
Tomatoes beautifully displayed
Lemonade
The Lemonade is a tomato that leaves an impression. A known British grower supplies these bright yellow lemon tomatoes to Tesco, where it is called "Sunshine Beauty". In Belgium, BelOrta already sells the Lemonade under the name Lemon Cherry. These names are really appropriate," says Geerts. The tomato can be supplied separately for mix-packs, but it is still on the vine to better advantage." The special colour and lemon flavour make the product different. Restaurants, catering and grocery stores already show great interest in the Lemonade. It is different to other tomatoes and thus their marketing must be properly regulated, since the cost is high because of the limited productivity potential.
The launch of the Nebula is special. The variety comes from a breeder who specifically focused on flavour; his goal was to develop the best tasting tomato in the world. In combination with proper packaging, this could become something really unique. Nebula is already available at Marks & Spencer under the name Sweet Rosso. These tomatoes come from an English grower who cultivates exclusively for M & S. Last year, he grew a portion of his acreage under LED lights, allowing him to supply produce all year-round. Due to the success in sales, the grower plans to quadruple his production next season. In Belgium, the Nebula will start being sold by BelOrta this year under the name BelRosso. "For such a special variety, the marketing must be arranged really well," says Geerts.
Tomatoes beautifully displayed
Lemonade
The Lemonade is a tomato that leaves an impression. A known British grower supplies these bright yellow lemon tomatoes to Tesco, where it is called "Sunshine Beauty". In Belgium, BelOrta already sells the Lemonade under the name Lemon Cherry. These names are really appropriate," says Geerts. The tomato can be supplied separately for mix-packs, but it is still on the vine to better advantage." The special colour and lemon flavour make the product different. Restaurants, catering and grocery stores already show great interest in the Lemonade. It is different to other tomatoes and thus their marketing must be properly regulated, since the cost is high because of the limited productivity potential.
Altadena
The beefsteak tomato Altadena is characterised by a high average fruit weight; on average, it is 40 grams heavier than the Growdena. The plant is short and grows straight. The bunch is slightly firmer than in standard varieties. Production starts on 1 May and it is remarkably high. The variety is expected to become widely grown internationally next year.
For more information:
Syngenta
Peter Geerts
Tel +32 475 315 999
[email protected]