BrightFarms cancels crowdsourcing campaign for construction of new greenhouse

BrightFarms has cancelled it's crowdsourcing campaign for the construction of a new greenhouse in Washington, D.C. In the letter below Chief Executive Officer, Paul Lightfoot, explains why:

We launched our Indiegogo crowdsourcing campaign to generate excitement for the construction of our new greenhouse, in Washington, D.C. The campaign has been successful and we have been energized by the groundswell of support.

But the campaign also caused confusion among some people, who thought we would not be able to build the greenhouse without crowdsourcing. In fact, we now have the financing fully lined up from institutional investors.

Rather than change the message to dispel confusion, we have cancelled the Indiegogo campaign and will refund any amounts already contributed.

The greenhouse project continues, full steam ahead, and construction should begin before Labor Day. We are excited to bring year-round fresh local produce to residents of our nation’s capital.

Sincerely,
Paul

For more information
BrightFarms, Inc.
Paul Lightfoot
Chief Executive Officer
[email protected]
www.brightfarms.com