Continental Fresh LLC, a grower, shipper, and importer of fresh fruits and vegetables from Latin America, is celebrating an abundant mango supply, branded in its Water For All program, at this year's Viva Fresh trade show in Houston, Texas.
Known for its grower relationships, the importer prides itself on connecting dependable growers to its retail, food service, and wholesale customers in the U.S. market. As the show approaches, Continental Fresh is gearing up to exhibit its dedication to both fresh produce and corporate social responsibility at booth #1105.
The team from Continental Fresh is gearing up to exhibit at Viva Fresh at booth #1105. Photo: Continental Fresh.
"Our mission extends far beyond selling fresh produce. We're also deeply committed to making a difference," said Albert Perez, founder and CEO of Continental Fresh and chairman of the National Mango Board.
The company's latest campaign, PLU with Purpose, spotlights the benefits of its Water For All branded mango program. For every Water For All branded box of specialty labeled mangos sold, a percentage of the proceeds is donated to BLUE Missions, a non-profit organization connecting families in Latin America to clean, fresh water through clean water and sanitation projects.
"We're passionate about addressing water issues both domestically and internationally," said Perez. "Through initiatives like Water For All, we aim to break the poverty trap and empower communities."
For every Water For All branded box of specialty-labeled mangos sold, a percentage of the proceeds is donated to BLUE Missions. Photo: Continental Fresh.
Celebrating an abundant mango supply available from April through the summer, sourced from Mexico, Guatemala, Costa Rica, and Nicaragua, Continental Fresh encourages Viva Fresh attendees to explore the opportunities of partnering with a corporate social responsibility initiative such as Water For All. Retailers are encouraged to bring mangos back in a big way, increasing shelf space and promotions with Water For All branded mangos.
In all, 92 percent of consumers want to buy a product that supports a cause, and 70 percent of emotionally engaged consumers spend up to two times or more on brands they're loyal to, increasing basket ring at the register. During Viva Fresh, attendees are invited to visit booth #1105 to learn how they can bring the Water For All program to their customers, a commitment to corporate social responsibility that benefits the consumer and the retailer.
For more information:
Continental Fresh
https://www.continentalfresh.com/